About us
We change people’s lives by making a positive impact on their health.
At Digital Wellness, we are passionate about empowering the worldwide wellness revolution. This passion – combined with our digital expertise – has led us to become world leaders in delivering innovative online weight loss solutions.
Founded in 2006, Digital Wellness is a leading global business committed to improving people's health and wellbeing. In addition, we have partnerships with global health and wellness brands in the US, Australia, Asia and the UK.
Our many years invested in research as well as our affiliations with Mayo Clinic, CSIRO and The University of Newcastle, have made Digital Wellness one of the most respected and empowering health platforms in the world.
Work with usOur people
We are a group of highly motivated like-minded professionals who are committed to changing people's lives by making a positive impact on their health. Each day we work towards this goal by living our company values.
- We inspire hope
- We care
- We are optimistic & energised
- We are world leading
- We are always evolving
- We get it done!
Over 30 years in heritage of weight loss
2023
Digital Wellness launches a new meal replacement program - Fast Start.2022
Digital Wellness launches AI weight loss coach with CSIRO2021
Digital Wellness launches new Mayo Clinic Diet2020
Digital Wellness completes its rebranding from the founding company name SP Health2019
DNA Diet launches in the US2018
Launched medical weight management programs for overweight obese patients with co-morbidities referred by their healthcare provider2018
The CSIRO Total Wellbeing Diet launched its new Protein Balance program that focuses on balancing protein consumption more evenly between meals2017
With two thirds of adult Australians not eating enough vegetables, Digital Wellness collaborated with CSIRO and Horticulture Innovation to launch the new VegEze app2017
Digital Wellness, the CSIRO & Horticulture Innovation Australia collaborated to launch Australia’s fruit & vegetable survey: the Fruit, Vegetable & Diet Score Report2017
The CSIRO Diet Type survey released findings and found most Australians tend to be “Thinkers” – they over-think and derail their weight loss efforts2017
The CSIRO Total Wellbeing Diet Online launched the CSIRO Diet Type tool to identify and help people understand their personal diet type2016
CSIRO Total Wellbeing Diet Online launched Dietitian Plus (now Total Wellbeing Health Coaching), providing personalised support from Accredited Practising Dietitians (APD) to help reach their goals2016
Diabetes NSW and ACT worked with the Total Wellbeing Diet Online to develop a special online version for their members with extra diabetes information2016
Total Wellbeing Diet Special Edition for Diabetes is launched offering tailored resources for people with pre-diabetes and type 2 diabetes to lose weight2016
Australia’s largest ever diet survey, the 2016 CSIRO Healthy Diet Score report was released, canvassing the dietary habits of more than 86,500 Australian adults2015
Digital Wellness partnered with CSIRO to launch the CSIRO Healthy Diet Score2015
Digital Wellness partnered with the CSIRO and the Glycemic Index Foundation to launch the CSIRO Total Wellbeing Diet Online2014
Digital Wellness launched The Biggest Loser Bootcamp – an eight-week bootcamp program run by The Biggest Loser US trainer, Dolvett Quince2013
A corporate health pilot was created for Bupa2013
In partnership with News Life Media, Body + Soul Revolution was launched2013
healtheclub was created for Amway in Australia and New Zealand2013
Digital Wellness partnered with global food sensations, the Hairy Bikers, to create the Hairy Bikers Diet Club2013
Digital Wellness re-launched The Biggest Loser Club US2012
The Gunnar Challenge with celebrity trainer Gunnar Peterson was launched in the US - an exclusive eight-week program featuring his workouts, meals and insights.2011
In partnership with Blackmores, Digital Wellness created My Blackmores2011
Digital Wellness launched ClickFit, a cutting edge online fitness tool for members to manage their weight loss, fitness and nutrition2010
The Fast Track 8 Week Challenge, featuring The Biggest Loser trainer Shannan Ponton, was launched exclusively for The Biggest Loser Club Australia2010
The Biggest Loser Club UK and the Reader’s Digest Health Smart platforms were launched2010
Digital Wellness created Fitness First Online, winning the Best Health website at the 2011 AIMIA Amber Awards2009
The Biggest Loser Club Asia was launched2009
Digital Wellness launched The Biggest Loser Club range of meal replacement products in Australia2008
Digital Wellness partners with the University of Newcastle to conduct on-going scientific research studies in online weight management systems2008
The Biggest Loser Club Calorie Counter was released2008
Scott Penn launched his book, The Click Diet, the world’s newest weight-loss program designed to tackle the global obesity epidemic head on2008
iFed - International Food and Exercise Database was built by Digital Wellness to deliver quality product nutrition and fitness information to consumers2007
Digital Wellness launched The Biggest Loser Club Australia online weight loss program. It was later awarded the Best Online Application in the 2009 AIMIA Amber Awards2006
Digital Wellness was founded (as SP Health) in December with a goal to create the world’s best online weight loss platforms1999
A private equity firm bought Weight Watchers globally. Scott Penn became Vice-President of WW International and helped implement the Global Improvement Plan1990
The Penn family made Weight Watchers AU/NZ the most successful business unit in the world for co-owner Heinz1980
The Penn family were pioneers of the Australian weight loss market, rapidly growing Weight Watchers in Australia and bringing aerobic dancing to the nation2022
Digital Wellness launches AI weight loss coach with CSIRO2021
Digital Wellness launches new Mayo Clinic Diet2020
Digital Wellness completes its rebranding from the founding company name SP Health2019
DNA Diet launches in the US2018
Launched medical weight management programs for overweight obese patients with co-morbidities referred by their healthcare provider2018
The CSIRO Total Wellbeing Diet launched its new Protein Balance program that focuses on balancing protein consumption more evenly between meals2017
With two thirds of adult Australians not eating enough vegetables, Digital Wellness collaborated with CSIRO and Horticulture Innovation to launch the new VegEze app2017
Digital Wellness, the CSIRO & Horticulture Innovation Australia collaborated to launch Australia’s fruit & vegetable survey: the Fruit, Vegetable & Diet Score Report2017
The CSIRO Diet Type survey released findings and found most Australians tend to be “Thinkers” – they over-think and derail their weight loss efforts2017
The CSIRO Total Wellbeing Diet Online launched the CSIRO Diet Type tool to identify and help people understand their personal diet type2016
CSIRO Total Wellbeing Diet Online launched Dietitian Plus (now Total Wellbeing Health Coaching), providing personalised support from Accredited Practising Dietitians (APD) to help reach their goals2016
Diabetes NSW and ACT worked with the Total Wellbeing Diet Online to develop a special online version for their members with extra diabetes information2016
Total Wellbeing Diet Special Edition for Diabetes is launched offering tailored resources for people with pre-diabetes and type 2 diabetes to lose weight2016
Australia’s largest ever diet survey, the 2016 CSIRO Healthy Diet Score report was released, canvassing the dietary habits of more than 86,500 Australian adults2015
Digital Wellness partnered with CSIRO to launch the CSIRO Healthy Diet Score2015
Digital Wellness partnered with the CSIRO and the Glycemic Index Foundation to launch the CSIRO Total Wellbeing Diet Online2014
Digital Wellness launched The Biggest Loser Bootcamp – an eight-week bootcamp program run by The Biggest Loser US trainer, Dolvett Quince2013
A corporate health pilot was created for Bupa2013
In partnership with News Life Media, Body + Soul Revolution was launched2013
healtheclub was created for Amway in Australia and New Zealand2013
Digital Wellness partnered with global food sensations, the Hairy Bikers, to create the Hairy Bikers Diet Club2013
Digital Wellness re-launched The Biggest Loser Club US2012
The Gunnar Challenge with celebrity trainer Gunnar Peterson was launched in the US - an exclusive eight-week program featuring his workouts, meals and insights.2011
In partnership with Blackmores, Digital Wellness created My Blackmores2011
Digital Wellness launched ClickFit, a cutting edge online fitness tool for members to manage their weight loss, fitness and nutrition2010
The Fast Track 8 Week Challenge, featuring The Biggest Loser trainer Shannan Ponton, was launched exclusively for The Biggest Loser Club Australia2010
The Biggest Loser Club UK and the Reader’s Digest Health Smart platforms were launched2010
Digital Wellness created Fitness First Online, winning the Best Health website at the 2011 AIMIA Amber Awards2009
The Biggest Loser Club Asia was launched2009
Digital Wellness launched The Biggest Loser Club range of meal replacement products in Australia2008
Digital Wellness partners with the University of Newcastle to conduct on-going scientific research studies in online weight management systems2008
The Biggest Loser Club Calorie Counter was released2008
Scott Penn launched his book, The Click Diet, the world’s newest weight-loss program designed to tackle the global obesity epidemic head on2008
iFed - International Food and Exercise Database was built by Digital Wellness to deliver quality product nutrition and fitness information to consumers2007
Digital Wellness launched The Biggest Loser Club Australia online weight loss program. It was later awarded the Best Online Application in the 2009 AIMIA Amber Awards2006
Digital Wellness was founded (as SP Health) in December with a goal to create the world’s best online weight loss platforms1999
A private equity firm bought Weight Watchers globally. Scott Penn became Vice-President of WW International and helped implement the Global Improvement Plan1990
The Penn family made Weight Watchers AU/NZ the most successful business unit in the world for co-owner Heinz1980
The Penn family were pioneers of the Australian weight loss market, rapidly growing Weight Watchers in Australia and bringing aerobic dancing to the nationManagement team
Scott Penn
Chairman and CEO
Anna Crook
Director of Product Development
Nicole Penn
Chief Growth Officer
Nicole McInnes
Managing Director Australia
Leanne Scanes
Commercial and Opperations Director
Jigar Vikmani
Finance Director
Tracey Cornwel-Smith
Head of Marketing (CSIRO Total Wellbeing Diet)
Nicole Pritchard
Head of Health Programs
Tracy Morris
Program and Content Manager
Claire Stephenson
Client Partnerships Manager
Reidar von Hirsch
Website & Digital Production Manager
Claire Brinkley
Digital Marketing Manager
Our collaborators
