About us

We change people’s lives by making a positive impact on their health.

At Digital Wellness, we are passionate about empowering the worldwide wellness revolution. This passion – combined with our digital expertise – has led us to become world leaders in delivering innovative online weight loss solutions.

Founded by Scott Penn in 2006, Digital Wellness is a leading global business committed to improving people's health and wellbeing. In addition, we have partnerships with global health and wellness brands in the US, Australia, Asia and the UK.

Our many years invested in research as well as our affiliations with Mayo Clinic, CSIRO and The University of Newcastle, have made Digital Wellness one of the most respected and empowering health platforms in the world.

Work with us

Our people

We are a group of highly motivated like-minded professionals who are committed to changing people's lives by making a positive impact on their health. Each day we work towards this goal by living our company values.

  • We inspire hope
  • We care
  • We are optimistic & energised
  • We are world leading
  • We are always evolving
  • We get it done!

Over 30 years in heritage of weight loss

2021

Digital Wellness sign exclusive global license to commercialize Mayo Clinic Diet

2020

Digital Wellness completes its rebranding from the founding company name SP Health

2019

DNA Diet launches in the US

2018

Launched medical weight management programs for overweight obese patients with co-morbidities referred by their healthcare provider

2018

The CSIRO Total Wellbeing Diet launched its new Protein Balance program that focuses on balancing protein consumption more evenly between meals

2017

With two thirds of adult Australians not eating enough vegetables, Digital Wellness collaborated with CSIRO and Horticulture Innovation to launch the new VegEze app

2017

Digital Wellness, the CSIRO & Horticulture Innovation Australia collaborated to launch Australia’s fruit & vegetable survey: the Fruit, Vegetable & Diet Score Report

2017

The CSIRO Diet Type survey released findings and found most Australians tend to be “Thinkers” – they over-think and derail their weight loss efforts

2017

The CSIRO Total Wellbeing Diet Online launched the CSIRO Diet Type tool to identify and help people understand their personal diet type

2016

CSIRO Total Wellbeing Diet Online launched Dietitian Plus (now Total Wellbeing Health Coaching), providing personalised support from Accredited Practising Dietitians (APD) to help reach their goals

2016

Diabetes NSW and ACT worked with the Total Wellbeing Diet Online to develop a special online version for their members with extra diabetes information

2016

Total Wellbeing Diet Special Edition for Diabetes is launched offering tailored resources for people with pre-diabetes and type 2 diabetes to lose weight

2016

Australia’s largest ever diet survey, the 2016 CSIRO Healthy Diet Score report was released, canvassing the dietary habits of more than 86,500 Australian adults

2015

Digital Wellness partnered with CSIRO to launch the CSIRO Healthy Diet Score

2015

Digital Wellness partnered with the CSIRO and the Glycemic Index Foundation to launch the CSIRO Total Wellbeing Diet Online

2014

Digital Wellness launched The Biggest Loser Bootcamp – an eight-week bootcamp program run by The Biggest Loser US trainer, Dolvett Quince

2013

A corporate health pilot was created for Bupa

2013

In partnership with News Life Media, Body + Soul Revolution was launched

2013

healtheclub was created for Amway in Australia and New Zealand

2013

Digital Wellness partnered with global food sensations, the Hairy Bikers, to create the Hairy Bikers Diet Club

2013

Digital Wellness re-launched The Biggest Loser Club US

2012

The Gunnar Challenge with celebrity trainer Gunnar Peterson was launched in the US - an exclusive eight-week program featuring his workouts, meals and insights.

2011

In partnership with Blackmores, Digital Wellness created My Blackmores

2011

Digital Wellness launched ClickFit, a cutting edge online fitness tool for members to manage their weight loss, fitness and nutrition

2010

The Fast Track 8 Week Challenge, featuring The Biggest Loser trainer Shannan Ponton, was launched exclusively for The Biggest Loser Club Australia

2010

The Biggest Loser Club UK and the Reader’s Digest Health Smart platforms were launched

2010

Digital Wellness created Fitness First Online, winning the Best Health website at the 2011 AIMIA Amber Awards

2009

The Biggest Loser Club Asia was launched

2009

Digital Wellness launched The Biggest Loser Club range of meal replacement products in Australia

2008

Digital Wellness partners with the University of Newcastle to conduct on-going scientific research studies in online weight management systems

2008

The Biggest Loser Club Calorie Counter was released

2008

Scott Penn launched his book, The Click Diet, the world’s newest weight-loss program designed to tackle the global obesity epidemic head on

2008

iFed - International Food and Exercise Database was built by Digital Wellness to deliver quality product nutrition and fitness information to consumers

2007

Digital Wellness launched The Biggest Loser Club Australia online weight loss program. It was later awarded the Best Online Application in the 2009 AIMIA Amber Awards

2006

Digital Wellness was founded (as SP Health) in December with a goal to create the world’s best online weight loss platforms

1999

A private equity firm bought Weight Watchers globally. Scott Penn became Vice-President of WW International and helped implement the Global Improvement Plan

1990

The Penn family made Weight Watchers AU/NZ the most successful business unit in the world for co-owner Heinz

1980

The Penn family were pioneers of the Australian weight loss market, rapidly growing Weight Watchers in Australia and bringing aerobic dancing to the nation

2021

Digital Wellness sign exclusive global license to commercialize Mayo Clinic Diet

2020

Digital Wellness completes its rebranding from the founding company name SP Health

2019

DNA Diet launches in the US

2018

Launched medical weight management programs for overweight obese patients with co-morbidities referred by their healthcare provider

2018

The CSIRO Total Wellbeing Diet launched its new Protein Balance program that focuses on balancing protein consumption more evenly between meals

2017

With two thirds of adult Australians not eating enough vegetables, Digital Wellness collaborated with CSIRO and Horticulture Innovation to launch the new VegEze app

2017

Digital Wellness, the CSIRO & Horticulture Innovation Australia collaborated to launch Australia’s fruit & vegetable survey: the Fruit, Vegetable & Diet Score Report

2017

The CSIRO Diet Type survey released findings and found most Australians tend to be “Thinkers” – they over-think and derail their weight loss efforts

2017

The CSIRO Total Wellbeing Diet Online launched the CSIRO Diet Type tool to identify and help people understand their personal diet type

2016

CSIRO Total Wellbeing Diet Online launched Dietitian Plus (now Total Wellbeing Health Coaching), providing personalised support from Accredited Practising Dietitians (APD) to help reach their goals

2016

Diabetes NSW and ACT worked with the Total Wellbeing Diet Online to develop a special online version for their members with extra diabetes information

2016

Total Wellbeing Diet Special Edition for Diabetes is launched offering tailored resources for people with pre-diabetes and type 2 diabetes to lose weight

2016

Australia’s largest ever diet survey, the 2016 CSIRO Healthy Diet Score report was released, canvassing the dietary habits of more than 86,500 Australian adults

2015

Digital Wellness partnered with CSIRO to launch the CSIRO Healthy Diet Score

2015

Digital Wellness partnered with the CSIRO and the Glycemic Index Foundation to launch the CSIRO Total Wellbeing Diet Online

2014

Digital Wellness launched The Biggest Loser Bootcamp – an eight-week bootcamp program run by The Biggest Loser US trainer, Dolvett Quince

2013

A corporate health pilot was created for Bupa

2013

In partnership with News Life Media, Body + Soul Revolution was launched

2013

healtheclub was created for Amway in Australia and New Zealand

2013

Digital Wellness partnered with global food sensations, the Hairy Bikers, to create the Hairy Bikers Diet Club

2013

Digital Wellness re-launched The Biggest Loser Club US

2012

The Gunnar Challenge with celebrity trainer Gunnar Peterson was launched in the US - an exclusive eight-week program featuring his workouts, meals and insights.

2011

In partnership with Blackmores, Digital Wellness created My Blackmores

2011

Digital Wellness launched ClickFit, a cutting edge online fitness tool for members to manage their weight loss, fitness and nutrition

2010

The Fast Track 8 Week Challenge, featuring The Biggest Loser trainer Shannan Ponton, was launched exclusively for The Biggest Loser Club Australia

2010

The Biggest Loser Club UK and the Reader’s Digest Health Smart platforms were launched

2010

Digital Wellness created Fitness First Online, winning the Best Health website at the 2011 AIMIA Amber Awards

2009

The Biggest Loser Club Asia was launched

2009

Digital Wellness launched The Biggest Loser Club range of meal replacement products in Australia

2008

Digital Wellness partners with the University of Newcastle to conduct on-going scientific research studies in online weight management systems

2008

The Biggest Loser Club Calorie Counter was released

2008

Scott Penn launched his book, The Click Diet, the world’s newest weight-loss program designed to tackle the global obesity epidemic head on

2008

iFed - International Food and Exercise Database was built by Digital Wellness to deliver quality product nutrition and fitness information to consumers

2007

Digital Wellness launched The Biggest Loser Club Australia online weight loss program. It was later awarded the Best Online Application in the 2009 AIMIA Amber Awards

2006

Digital Wellness was founded (as SP Health) in December with a goal to create the world’s best online weight loss platforms

1999

A private equity firm bought Weight Watchers globally. Scott Penn became Vice-President of WW International and helped implement the Global Improvement Plan

1990

The Penn family made Weight Watchers AU/NZ the most successful business unit in the world for co-owner Heinz

1980

The Penn family were pioneers of the Australian weight loss market, rapidly growing Weight Watchers in Australia and bringing aerobic dancing to the nation

Management team

Scott Penn

Scott Penn

Chairman, Founder and CEO

Anna Crook

Anna Crook

Director of Product Development

Samuel Samhan

Samuel Samhan

Chief Financial Officer

Nicole Penn

Nicole Penn

Chief Growth Officer

Tim Irving

Tim Irving

Commercial Director

Tracey Cornwel-Smith

Tracey Cornwel-Smith

Head of Marketing

Pennie McCoy APD

Pennie McCoy APD

Head of Health Coaching

Sean Edwards

Sean Edwards

Member Success Manager

Miguel Santos

Miguel Santos

Finance and Commercial Operations Manager

Tracy Morris

Tracy Morris

Program and Content Manager

Our partners

CBHS Bupa Teachers Health
Nurses & Midwives Health Uni Health
Glycemic Index Foundation
CSIRO Nutrition Australia

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